Web: In late 2017 we created a new website for Barthle and Associates that would offer visitors easy access to information about Barthle and Associates services. The new site made it easier for Barthle and Associates to keep website information current and to provide helpful links and reference information for clients. The new site is optimized for the best search engine performance. To view the site please visit: http://www.barthleaccounting.com
Branding: Eileen Barthle had been using an art deco oriented logotype spelling out “Barthle and Associates.” In 2015 she decided to expand her business focus to handle more payroll services for clients. After evaluating her old logo it was decided to create a more contemporary look. We decided that a minimum of text was best. Included in the new logo are the more descriptive words, “Tax and Accounting” instead of “and Associates.” A second variation was also created to showcase the company’s emphasis on payroll services.
About: Barthle and Associates is committed to providing close, personal attention to its clients. Barthle and Associates investment of time and resources in professional continuing education, state-of-the-art computer technology and extensive business relationships is indicative of their commitment to excellence.
Testimonial from Eileen Barthle
“For more than 10 years, Caren Hackman has been my go to person for my business design projects. Her work is always top quality and she is professional and easy to work with.
This year I knew I needed to rebrand my business but I had no idea what I wanted. Caren walked me through a series of questions and images and before I know it, I had a new logo. The new look for my business truly reflects the image I wanted. I love it and it was gotten rave reviews from my clients.
If you are looking to change the look of your brochures or your entire business, Caren Hackman is the best person for the job.”
For more than 30 years in Red Bank, A.H. Fisher Diamonds has been one of the shore’s leading authorities for fine diamonds and jewelry. Specializing in GIA Certified Diamonds, Alan Fisher along with son, Matthew, guide customers through the most important factors when purchasing that special diamond.
Logo with tagline
Pocket brochure with business card holder, folds to 4.5″ across X 3″ high
The Facial Pain Association (formerly The Trigeminal Neuralgia Association or TNA) is a non-profit voluntary health organization, serving patients worldwide who suffer from neuropathic face pain, including TN, their families, and the physicians, dentists and healthcare providers who treat them. The challenge in designing this logo was to create a piece of art that was symbolic of the seriousness of this disease but retained a bright, hopeful spirit. The logo is part of an ongoing design program.
The video project is a new addition to the Facial pain Association’s outreach programs. For this image, I was asked to create “surprisingly bold” iconography that was different from anything we had produced in the past.
CLAIMLINK National Jewelry Replacement is the most complete service available for the insurance industry and the insured. The logo design for Claimlink is part of a complete, on-going branding and marketing program.
The Health Care District of Palm Beach County was established in 1988. It is an independent taxing district that provides an array of health care services, such as a trauma system, school health support, affordable health coverage, hospital, and skilled nursing care. The Health Care District is committed to providing quality health care in an efficient, fiscally responsible manner. The logo design is part of an ongoing comprehensive design program.
The nursing shortage in Florida is growing. Palm Healthcare Foundation is committed to finding innovative solutions to address this problem. Increasing retention of nurses through improvement in the work environment and expanding nursing education capacity are a few of the strategies funded by the Foundation.
The logo design was created to work harmoniously with Palm Healthcare Foundation’s established branding.
“Caren Hackman is one of those rare individuals with an uncanny ability to master ‘left brain’ and ‘right brain’ activities. Not only does she have a wonderful sense of design and art, but she also has a keen technical sense and a scientific approach to completing projects. This unique combination is a tremendous asset for her clients and makes for an easy working relationship.”
– Marge Sullivan, Vice President,
Palm Healthcare Foundation, Inc.
Wayside House provides women with programs that facilitate recovery from addiction. When the project began, I was told the story about the necessary struggle every butterfly must make in order to emerge healthy and strong from the cocoon. A butterfly symbol was historically used on Wayside House materials and I was asked to continue that tradition. The Wayside House tagline is “Addiction Recovery For Women By Women.”
I designed a butterfly icon that appeared to be taking flight to reflect the spirit of optimism and strength of the recovery process. To honor the “For Women By Women” portion of the tagline, the icon is constructed using two female profiles face to face. I crafted the lettering from a typestyle called “Pump” in order to eliminate all hard edges. The color was inspired by the blooming bougainvillea that grow on the gazebo in the Wayside House garden.
RedSteel Properties is a property management company located in Florida. The company’s principals are of Swiss heritage and wanted to include elements of the Swiss flag into the logo. RedSteel requested a strong but friendly looking symbol and an over-all design that was slightly asymmetrical. The logo design incorporates the Swiss cross into an abstract architectural structure.