The Facial Pain Association (formerly The Trigeminal Neuralgia Association or TNA) is a non-profit voluntary health organization, serving patients worldwide who suffer from neuropathic face pain, including TN, their families, and the physicians, dentists and healthcare providers who treat them. The challenge in designing this logo was to create a piece of art that was symbolic of the seriousness of this disease but retained a bright, hopeful spirit. The logo is part of an ongoing design program.
The video project is a new addition to the Facial pain Association’s outreach programs. For this image, I was asked to create “surprisingly bold” iconography that was different from anything we had produced in the past.
The Health Care District of Palm Beach County was established in 1988. It is an independent taxing district that provides an array of health care services, such as a trauma system, school health support, affordable health coverage, hospital, and skilled nursing care. The Health Care District is committed to providing quality health care in an efficient, fiscally responsible manner. The logo design is part of an ongoing comprehensive design program.
The nursing shortage in Florida is growing. Palm Healthcare Foundation is committed to finding innovative solutions to address this problem. Increasing retention of nurses through improvement in the work environment and expanding nursing education capacity are a few of the strategies funded by the Foundation.
The logo design was created to work harmoniously with Palm Healthcare Foundation’s established branding.
“Caren Hackman is one of those rare individuals with an uncanny ability to master ‘left brain’ and ‘right brain’ activities. Not only does she have a wonderful sense of design and art, but she also has a keen technical sense and a scientific approach to completing projects. This unique combination is a tremendous asset for her clients and makes for an easy working relationship.”
– Marge Sullivan, Vice President,
Palm Healthcare Foundation, Inc.
Wayside House provides women with programs that facilitate recovery from addiction. When the project began, I was told the story about the necessary struggle every butterfly must make in order to emerge healthy and strong from the cocoon. A butterfly symbol was historically used on Wayside House materials and I was asked to continue that tradition. The Wayside House tagline is “Addiction Recovery For Women By Women.”
I designed a butterfly icon that appeared to be taking flight to reflect the spirit of optimism and strength of the recovery process. To honor the “For Women By Women” portion of the tagline, the icon is constructed using two female profiles face to face. I crafted the lettering from a typestyle called “Pump” in order to eliminate all hard edges. The color was inspired by the blooming bougainvillea that grow on the gazebo in the Wayside House garden.
Recovery facility, Crossroads Centre Antigua, founded by Eric Clapton, needed a fresh new image. Scope of work: logo design and thematic use of the main building and lush tropical images.
When Lifeskills South Florida, a residential mental health facility, opened its campus in Deerfield Beach, a new logo and collateral materials were designed to launch marketing efforts. Scope of work included logo design, photo shoot art direction, pocket brochure with step sheets, presentation folder, outpatient tri-fold, and banner stand.
“Caren Hackman is a gifted designer, art director and project manager. She listens, is thoughtful, provides outstanding design ideas and delivers exemplary service. Caren’s long standing relationships with a myriad of high quality vendors is quite remarkable. I can always count on Caren to deliver the goods and cannot recommend her highly enough to new clients.”
— Michael Gillis,
Executive Director, Lifeskills South Florida