BRANDING: Going Beyond the Logo

BRANDING: Going Beyond the Logo

Branding is a buzz word circulated widely during marketing discussions and even in casual conversation. This article summarizes why branding is an important element in today’s competitive marketplace. In this article I will answer five essential questions. What is...
Excellence Award for ad design

Excellence Award for ad design

Graphic designers like myself are happy when our work makes our clients happy. When your work also catches the eye of your intended audience, it gives a sense of pride. For the third year, an ad I designed for Claimlink Jewelry Replacement,  which ran in Claims...
Keepsake Woodworking Legacy Tools

Keepsake Woodworking Legacy Tools

My painting suite, the Keepsake Series, grew from my love of utilitarian objects. I am a maker and I come from a family of makers. One of us is always painting, potting, woodworking, tailoring, machining metal, and so on.  Tools and their ability...
Mental Health for Creatives and Others

Mental Health for Creatives and Others

In October 2018 I had the pleasure of immersing myself in learning about good mental health habits because, as a graphic designer, I worked with Palm Health Foundation on Train the Brain, their community initiative for brain health. I came to understand that...