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Fine Art

Through this website and blog it is my hope to offer news bits about current graphic design challenges (my own and others) as well as fine art news. To continue with the theme of my new book, "Graphic Design Exposed," this blog will expose the development of graphic design and fine art projects. From time to time I will invite guests to blog here in order to keep the news and views fresh and informative.
Please click on the orange and white envelope icon to receive email updates.



Yoga Icons artwork on canvas

On 28, Apr 2016 | No Comments | In Blog, Design, Fine Art | By Caren Hackman

 

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Yoga Icons are now available as hand embellished fine art prints on canvas. Visit Yoga Palm Beach to view three pieces in person. Yoga icon artworks can be ordered by sending in a contact form (CLICK HERE). The artwork can be created in the color scheme of your choice. The ones on display at Yoga Palm Beach are “orange glo namaste” 44” high x 26” wide (in photo with me) and two smaller pieces that are 26” high x 13” wide and are in “orange glo-namaste” and “lavender passion shanti.”  They are all ready-to-hang.

Through my cousin, David Michael Hollander, artist and master yogi, I’ve been learning about the spiritual significance of the number 108 in yoga. Below are three things that I’ve learned about the significance of the number 108.

  1. According to yogic tradition, there are 108 pithas, or sacred sites, throughout India.
  2. There are 108 marma points, or sacred places of the body.
  3. Traditionally, malas, or garlands of prayer beads, come as a string of 108 beads (plus one for the “guru bead,” around which the other 108 beads turn like the planets around the sun). A mala is used for counting as you repeat a mantra. It is similar to the Catholic rosary.

I’ve respected this significant number when pricing the pieces.

Prices: 44” x 26” = $432.00 and  26” x 13” = $162.00

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Pantone Color of the Year

On 19, Apr 2016 | No Comments | In Blog, Design, Fine Art | By Caren Hackman

I’ve always had a strong interest in color. My final thesis paper in college dealt with the relationship between color and consumer choices. While working on the paper, my professor, the chairman of the Syracuse University Industrial Design Department, Arthur Pulos, invited me to work for him at his design consulting agency. I was tasked with choosing the proper color for a new model of stapler in the Ace/Swingline company line of products. My choices were less than thrilling. Offices were indulging in the beige-ing of America at the time. The available selection had to be somewhere between cream color and tan. My job was really to decide which of those subtle shades was least likely to look offensive with the office equipment of the day. Perhaps the decision would have been easier had Pantone begun to select their Color of the Year.

Color_of_the_Year_Rose_Quartz_Serenity_2016_PantonePantone has been selecting a Color of the Year since 2000. The Pantone company, is the world-renowned guru of color and of color systems that are used in technology for the selection and accurate communication across a variety of industries. The Pantone Matching System (PMS) is known worldwide as the standard language for color communication from designer to printer, manufacturer or retailer to  customer. TheColor of the Year choices influence fashion, interior design, industrial design and ultimately advertising.

This year, 2016, for the first time Pantone chose two colors of the year, Rose Quartz and Serenity. The choices, a very soft blue and pink really puzzled me. I decided to research the circumstances and milieu that lead to this decision. 

“Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.” stated Leatrice Eiseman, Executive Director, Pantone Color Institute.

Please read the full article on The Rickie Report, “A Behind The Scenes Look At The New PANTONE® Colors”.past-color-choices-sm

Canine art

On 29, Mar 2016 | No Comments | In Blog, Design, Fine Art | By Caren Hackman

I had a blast working on a new piece of art in honor of my sister, Naomi’s, birthday. The piece depicts her dog, Jake, and her sentiments for her beloved canine companion. The work was painted digitally. I sent two versions to Naomi. One is printed on outdoor vinyl banner material. The other is printed with archival ink on fine art canvas.

Many thanks to my canine nephew, Jake, for posing so beautifully. And a big “thank you” to Adam Jeffrey, my human nephew, for taking nearly a dozen reference photos from which I worked.

I enjoyed this so much that I would like to create more. Would you like to have your pet’s image as an art piece?Jake-web

Sharing my passion for communications design

On 22, Mar 2016 | No Comments | In Blog, Design, Fine Art | By Caren Hackman

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Guest, Susan Cooper, with Hackman art card, “Palm Tree Seeds”

Thursday, March 17, I was honored to be the guest speaker at a luncheon hosted by the Boca Raton Branch of the National League of American Pen Women. During the talk I traced my career in industrial design, painting, illustration, graphic design and as author of Graphic Design Exposed (Amazon $9.99). I stressed the importance of good communication design and offered guests many tips for creating their own outstanding communications materials on the web and in print. It was a great pleasure to speak on a subject about which I am so passionate. Please contact me if you would like me to speak to your organization.

“All our members and guests at the luncheon enjoyed your discussion and the information was relatable to all of us. I thought you were one of our best speakers all season,” Carol White NLAPW board member

The National League of American Pen Women was founded in 1897 to promote the development of creative women in the arts. Members include newspaper and magazine writers, screenplay and book authors, sculptors and painters in all media, photographers, public relations and advertising experts, musicians and composers. The Boca Raton Branch routinely reaches out to the community with writing programs and contests, as well as public art shows.

Me with NLAPW member, Dayle Hertsik

Me with NLAPW member, Dayle Hertsik

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Fringed All-Stars Worn by a Real Star

On 01, Mar 2016 | No Comments | In Blog, Design, Fine Art | By Caren Hackman

Nina Lares performing with Dave Schultz at Honey Del Ray 20160219

Thanks to photographer Sandy Schwartz for this great photo of Nina

When Trina Slade Burks told me that the Converse All-Star high tops I embellished with fringe, had sold at the Art Synergy/Continuum auction to benefit Faith’s Place, I was thrilled. I was even more thrilled when I met Nina Lares, the shoes’ new owner. How could I not feel exhilarated? This recent California transplant has an awesome singing voice, an effervescent personality and a great love for the arts. I had an opportunity to hear her sing last Friday evening at Honey in Delray Beach, performing with a group of California musicians led by Dave Schulz, a former band member of the GooGoo Dolls.

Nina’s Jazz Ensemble performed regularly in the Los Angeles area. She is also a makeup artist and along with hairstylist/musician Alfonso Afanador, founded The Factory Hair & Makeup Studio in her former hometown. Named “Best Of” in several of Pasadena’s publications, The Factory is home to both an art gallery & DJ booth – furthering the unique location’s magnetism and chic ambiance.

Welcome to Palm Beach County, Nina!

 

Do Artists Need Special Insurance?

On 16, Feb 2016 | No Comments | In Blog, Fine Art | By Caren Hackman

As a regular columnist with The Rickie Report, an online news source for artists in Palm Beach County and beyond, I interviewed attorney Sheryl Wood. Sheryl has spoken to me in the past about legal issues for artist. In The Rickie Report article Sheryl discussed insurance issues for artists. Below is an excerpt from the article please click here to read the article in its entirety.

CH: Insuring artwork and the contents of my studio makes sense but the task is daunting. Can you help clarify the process?

SW: Looking into insurance coverage for a professional artist is a sound business move. The cost of business insurance is not prohibitive, however, replacing your studio and not being able to work are. You may have a homeowner’s policy if you work in the home, but be sure to read your policy, they typically only provide up to $2500 for business equipment or no coverage at all for business related assets. It is estimated that less than one third of artists have their works covered under business insurance.

There are three types of coverage you may want to consider:

• For Buildings, to cover the physical structure of your studio;
• For your Personal Property, to cover the contents of your studios such as tools, equipment, raw materials, works in progress, finished works, important papers and electronic records; and finally,
• Business Interruption, that covers loss of business income due to time studio is closed for an emergency.
If you can’t afford complete coverage, purchase what you can. Some is better than none. But carefully assess what you need and avoid unnecessary coverage. It is important to insure all works in the studio, including works in progress.

CH: How will the insurance company determine what rates the artist pays and what is covered?

SW: An insurer will determine insurance based on the artist’s stance in the marketplace. What do the paintings, sculptures, or works on paper sell for? If an artist is dealing with a well-established gallery, they should have coverage spelled out in the consignment agreement. However, even some of the established galleries may require artist coverage so they don’t end up covering those losses. Larger insurers typically cover mid-level to blue chip level artists. The reason is that it is easier to underwrite them. An insurance company looks at the way your art is consistently handled. For instance, do you transport your art in a vehicle vs. using a professional shipper and do you make individual miscellaneous sales vs. selling your work through galleries and auction houses.

To see answart-insurance-brushers to the following questions please visit The Rickie Report

  • How would an artist find insurance for his or her artwork?
  • Will an insurance company cover the all of the artist’s works, both finished and works in progress?
  • Could you give me the names of some insurance companies that cover artworks about which you have knowledge?
  • Are there other avenues that an artist might consider when shopping for insurance?
  • How can you be reached if readers have further questions?

My 4 tips for completing projects on time

On 09, Feb 2016 | No Comments | In Blog, Design, Fine Art | By Caren Hackman

I like to submit completed projects on time or in advance of their deadline. Truth be told; if a client needs something ASAP, I will do everything within my ability to complete the work on short notice. However, I do try to avoid the frantic round-the-clock-all-nighter project mode of work. Below are some steps I take to complete projects on schedule. Although I’ve described the tasks as being part of a graphic design marketing or visual communications project, the steps can apply to nearly any project.

business-project-timeline-01ONE: Review the entire scope of the project with the client.

 TWO: Develop a timeline by breaking the project into phases and setting a deadline for each.

  1. In addition to setting a deadline when all work must be complete, I ask the client what a reasonable amount of time might be for them to review each phase. I include their review time and turnarounds on modifications of the work in the timeline.
  2. If certain tasks are dependent upon the work of others, I take into account this possible extra time.
  3. I determine two phases during the project development where I compare project components’ compatibility with the final output requirements. This might involve communicating with outside vendors such as a printer; a production company for trade show or; an online source where I might want to check placement, browser compatibility and loading time. Checking for compatibility, running a test or trial or submitting a rough concept to those involved in the projects’ production will eliminate last minute unpleasant surprises.business-project-timeline-02

THREE: Allow ample time for proof reading. Ask someone who has not yet reviewed the project to look at it for content and clarity. Those involved most closely with the project might consider a piece of information common knowledge or after revising it too many times, may skip over necessary edits, such as an incorrect URL or missing phone number. Having an outsider, or member of the target market group review the communications piece will make the end product more successful.

FOUR: Be vigilant about adhering to the timeline. Check often to be certain that all involved are keeping up with the planned goals and their individual timelines for each phase. Troubleshoot, as needed.

Do you have tips for completing projects on schedule without entering the panic mode near the finish line? If so, please comment.

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“Our Sweet Tropics” Art Exhibit

On 19, Jan 2016 | No Comments | In Blog, Fine Art | By Caren Hackman

I’m thrilled that I’ll be showing a selection of my paintings from my “Our Sweet Tropics” collection at the Dolly Hand Cultural Arts Center at Palm Beach State College in Belle Glade January 20 through January 29.

On January 22 I’ll be sharing the spotlight with Jarrod Spector, the singer/actor who played Frankie Valli in Broadway’s Jersey Boys.  He’ll be performing his latest show, featuring songs from the Jersey Boys era and talking about his time with the Broadway hit.

Palm Beach County friends: I hope to see you in the lobby exhibit area before and after Jarrod’s performance on Friday, January 22.

Location: Dolly Hand Cultural Arts Center at Palm Beach State College, 1977 SW College Dr, Belle Glade FL 33430

Hours: 9:00 AM – 4:00 PM Monday – Thursday and 9:00 AM – 12 noon on Friday.

Information: Please call the Dolly Hand Cultural Arts Center at  561-993-1160.

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Commissioned painting is a recognition gift

On 29, Dec 2015 | No Comments | In Blog, Design, Fine Art | By Caren Hackman

It’s always a wonderful occurrence when I am able to use my fine art skills for clients with whom I’ve been providing graphic design and vice versa. I am happy to share with you a recently completed watercolor painting. The painting was commissioned by Palm Healthcare Foundation in recognition of Mark W. Cook’s significant contribution to the work of Palm Healthcare Foundation and the Mollie Wilmot Center.

Mollie Wilmot Center painting

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The Artist – The Dealer – A Match Made in Heaven?

On 15, Dec 2015 | No Comments | In Blog, Fine Art | By Caren Hackman

Have you ever wondered if a person or company was acting as your art dealer, or was the relationship something else? An art dealer is any individual, group of individuals or company that buys, sells or trades in art. The dealer may or may not have exhibition space open to the public. The dealer can operate within varying commercial structures -from an individual in their home to a corporation with gallery space. There are neither government regulatory requirements nor a licensing body for art dealers. Many are members of professional organizations that provide education and networking opportunities.

Sheryl G. Wood, Esquire, discusses the artist dealer relationship in this article. Sheryl specializes in representing collectors, artists, dealers and those with an interest in the business of art. Sheryl has been generous with her time and expertise by contributing to this blog. She can be reached at artlaw@earthlink.net.

Please note: This is not intended as legal advice. Any advice will always depend on the specific facts and circumstances of the situation.

Most artists like to sell their work and to be treated fairly in the process. A good art dealer can be a significant asset to an artist. But, it is important for both the dealer and the artist to think about the relationship before entering into any type of agreement. A written agreement is very important to both! It is the framework for the artist-dealer or principal-agent relationship. A written agreement should include the following:

  • how the artist gets paid
  • the degree of artistic control the artist has in staging an exhibition of the works
  • the amount of commission payable to the dealer and how it is computed.
  • any other terms specific to a particular artist or dealer
  • counsel to review the agreement
  • a sales or consignment agreement for each piece of art to be transferred. The consignment agreement can be part of the original agreement or an attachment. Both the agreement and consignment form(s) must be signed by both parties. In addition, each time you consign work(s), a consignment form should be drafted and signed.

So how does a sale occur?

It could be an outright sale from the artist to the dealer. While this is rarer than consignment arrangements, a written document should still be drafted and signed to protect both parties, even if payment has already been made:

  • proof to the creation and ownership of the works,
  • confirmation of any agreements on reproduction rights or
  • any other portion of the copyright that is to be retained, licensed or sold.
  • mention of the right to collect royalties or the right to borrow back for exhibitions.

A consignment arrangement is usually how most art works are sold. And again, there should be a written agreement signed by both parties. In Florida, where I live, if the sale is for more than $500, without a writing evidencing the sale, the agreement is generally unenforceable. Under Florida law, consignments are presumed when an artist delivers a work of art for sale or exhibition and the art dealer accepts that delivery. In a consignment agreement, the dealer becomes the artist’s agent and owes a fiduciary duty to the artist. This means the dealer must act in the best interest of the artist. The dealer must care for and manage the works prudently; deal fairly and honestly with the artist; periodically account as to the dispositions of the works; and disclose all information relevant to the works and the artist.

An artist must also make a determination as to whether or not to grant exclusivity to the dealer. There are generally two types of exclusivity arrangements:

1) An exclusive agency arrangement where the dealer is the only dealer, but the artist can also sell their own works without paying the dealer a commission.

2) An exclusive power to sell is more advantageous to the dealer. In this arrangement the artist cannot sell on their own without paying their dealer a commission for the work sold.

Enforcement can only be realized in most cases with a signed agreement. The artist-dealer relationship can no longer be built on a conversation and a handshake; many artists and dealers are now entering into written agreements. This is not an insult, but a part of the economic times and legal realities of today’s art market. It is important that the agreements be as specific and as clear to each party’s intentions. If not, even with a written agreement, you could leave yourself open to court or other administrative determination.

Here are examples of two opposing court rulings:

  • Georgia O’Keeffe’s dealer of many years never requested a written contract. Even though the dealer had been promised many things by the artist, when there was a falling out and no written contract could be produced, the court found the alleged oral promises to be unenforceable.
  • In contrast, the artist Peter Halley entered into an oral agreement with his gallery. When the relationship soured the artist alleged that written contracts had been discouraged by the gallery and therefore there was no contract to be breached when he found alternative representation. The gallery alleged it had built the artist’s career and reputation and had incurred costs of over half a million dollars in doing so. After some preliminary rulings by the court, the parties settled with the artist paying undisclosed sums to the gallery. 

So what are the lessons to be learned? There should always be a written agreement/ contract that is clear and complete, otherwise it can require interpretation by the courts. The agreement should be drafted by professionals looking at your specific circumstances. You can start with a template, but should be customized for both buyer and seller. The need for written agreements should not discourage artists; if done properly, these agreements can be a tremendous help in the long run by ensuring those tough conversations are had before the parties enter into a relationship. It is never a good time to review those terms after something has occurred to the artist’s detriment. This creates a more professional relationship between the artist and dealer that will hopefully last a long time and be mutually beneficial.

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