Barthle Tax and Accounting

Branding, Website Design, Collateral

The Client: Barthle Tax and Accounting is committed to providing close personal attention to its clients providing a variety of services including income tax preparation for S corporations and individuals; payroll services; Quickbooks setup; support and training; business startup services, and financial statements.


The Need: Providing tools, strategies and insights for running a profitable business with a primary focus on payroll services, Eileen Barthle was seeking an updated brand that was reflective of the comprehensive nature of her evolving business, including a redesigned logo and marketing materials.

The Solution: Caren Hackman created a dynamic new logo with typography that included the words “Tax and Accounting” rather than “Associates” after the company name. Knowing that the new typography would be a more effective marketing tool, Caren designed the new logo to identify the type of business at a glance. Caren also created a new website, streamlining access to information and providing easy navigation to its various product lines. The new website platform is easy to update and provides helpful links and reference information for clients.

Review from Eileen Barthle
“For more than 10 years, Caren Hackman has been my go to person for my business design projects. Her work is always top quality and she is professional and easy to work with. 
This year I knew I needed to rebrand my business but I had no idea what I wanted. Caren walked me through a series of questions and images and before I know it, I had a new logo. The new look for my business truly reflects the image I wanted. I love it and it was gotten rave reviews from my clients. 
If you are looking to change the look of your brochures or your entire business, Caren Hackman is the best person for the job.”