Boynton Beach Town Square
The Client: The Boynton Beach Town Square (BBTS) is a vibrant, new pedestrian-friendly, mixed-use project located off of Boynton Beach Boulevard where community members will come together to live, work and play. The project will include apartments, hotel and retail space; cultural center; fire and police station; library and amphitheater.
The Need: Working with Charlotte Pelton and Associates, selected to facilitate its fundraising capital campaign, the City of Boynton Beach was also seeking a graphic designer to develop multiple print and digital marketing pieces that would feature and describe various levels of entertainment and business opportunities available.
The Solution: Caren Hackman designed an eye-catching campaign booklet/pocket folder that highlighted unique aspects of the entire project. Sub brochures, nestled into the overview folder, detailed individual components of the project, including numerous naming opportunities. Caren designed website pages that complemented the comprehensive campaign materials, reflecting the unique aspects of the brand.