Gold Coast Down Syndrome Organization

The Client: Gold Coast Down Syndrome Organization works to create brighter futures for all individuals with Down Syndrome in the local community. The organization offers information, education and support to people with Down Syndrome and their families, friends, educators and professionals in a supportive and nurturing environment.

The Need: Seeking to bring visibility to the organization and the resources available, Gold Cost Down Syndrome Organization desired to refresh its brand with a goal to achieve a welcoming and optimistic look to its marketing materials and website.  

The Solution: Caren Hackman began the project by recreating the organization’s logo. Caren brightened the color palette and introduced a shooting star icon to signify the new heights that are possible. Continuing the transformation, she reimagined the organization’s website and marketing materials to have the same clean and bold, yet welcoming look, tying all of the pieces together to create a unified brand.

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“Working with Caren Hackman, Inc. was such a positive experience. We hired the company to redesign our logo, create new marketing pieces and redo our website. Caren is a talented artist who was able to transform our thoughts and ideas into pieces that perfectly represented our branding goals. She is hard-working, responsive and has impressive attention to detail. We especially appreciated her genuine interest in our efforts to increase awareness about people with Down syndrome. Caren is an exceptional professional. And because we hired her, we have an exceptional new look!”

— Anne Dichele, GCDSO CEO