Life of Purpose

The Client: Life of Purpose Treatment was a recovery program located on several university campuses throughout the United States. The program provided treatment and support to individuals who are pursuing an education.

The Need: Life of Purpose required multiple brochures and marketing pieces, displays, print advertising and initial website designs that captured the serious, but hopeful nature of the work utilizing consistent graphic elements and a unique brand identity.

The Solution: Caren Hackman was retained to design outreach and marketing pieces, conference displays and web pages. Her designs were clean and easy to read, featuring photos of college-aged students. She incorporated bold infographics to easily explain how the program works at a glance.




I’ve had the opportunity to collaborate with Caren on many projects over the last year. Caren is incredibly organized, timely and thorough. Several times, I’ve given her a challenging deadline or last minute project. She is always able to deliver a high quality of work. Additionally, Caren is kind, engaging, intelligent and creative. She’s truly a joy to know and work with. I highly recommend Caren for any design or creative project.

— Laura Kunz, Executive Director of Outreach, Life of Purpose Treatment



I have been working with Caren on a professional level for about 5 months. She has been the sole creative behind nearly all of the design work we have done as a company. We have asked a lot of her in that time period and she has continued to deliver time and time again.

Our communication is constantly asynchronous due to the nature of my job. Caren has always followed up with me to make sure that the work I ask of her is done right and in a timely fashion. Caren has been able to work with our deadlines and has the ability to complete tasks with little direction. Her ability to produce exactly what I want based on brief conversations is one that is treasured when seeking a designer. She has the ability to piece together my loose thoughts and will deliver what I need, in the medium that I need, at the time that I need it. I highly recommend her.

— James Hatzell, Director of Technology at Life of Purpose