The Client: CLAIMLINK National Jewelry Replacement has a mission to inspire the loyalty and trust of the insurance industry and those it insures by being the most ethical and knowledgeable authority on jewelry replacement, appraisals and design.
The Need: CLAIMLINK was seeking a graphic design firm to create a suite of logo marks for their multiple services with a need to convey that they are part of a larger umbrella organization. They wanted their upgraded logos and marketing materials to evoke professionalism, trust and stability.
The Solution: Caren Hackman created multiple logo designs that are part of a suite of logos that differentiate CLAIMLINK’S various product lines. Caren used a strong and traditional font and bold colors to create a feeling of competence and respectability. She served as art director for the website redesign. She created a highly effective “How To” video that instructs insurance adjusters and the insured about the easy steps taken to replace lost or stolen jewelry.
How To video below…