Pilates and Yoga Palm Beach

The Client: Pilates & Yoga of the Palm Beaches was a place where clients could learn how to achieve their body’s full health potential through proper body alignment and mindful movement.

The Need: The studio was a new concept for fitness and health and the owners wanted to create a unique brand and visual identity. They needed a broad spectrum of marketing material including business cards, brochures and a website.

The Solution: Caren Hackman created a strong and vibrant logo using a contemporary color palette of marigold and sky blue. She included a subtle swirling design pattern in the background of many of the printed materials to evoke the feeling of rhythmic yoga breathing.The new logo was a jumping off point for the brand and the creation of brochures, flyers, rack cards, website and more.